Dorothy Durkin, 1945 ~ 2011
Trends in Marketing Continuing Higher Education
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Publications

Books

Marketing Continuing Education, 2009 – now available for download, free!

Click to download the book

Presentations

  • Trends and Emerging Market Opportunities, October 2009
  • The Appeal of NYU-SCPS’ Master’s Programs As Pathways to Success, March 2008
  • Customer Learner Sensemaking: Recasting the Marketing of Continuing Education, February 2008
  • Trends in Customer/Learner Relationship Marketing: A Panel Discussion, February 2008
  • Over the Horizon: Recasting the Marketing of Continuing Education, November 2007
  • Learner Sensemaking: The Essence of Innovative Leaner Focus, November 2007
  • SCPS, Over the Horizon: Confronting the Future with Anticipation and Resilience, May 2007

White Papers

  • Climate Change for Executive Education, September 2010
  • Growing with the Flows, June 2010, August 2010
  • An Ocean of Data Requires Trans-disciplinary Education, August 2009
  • Can the Multidisciplinary Paradox Be Solved?, February 2008

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  • About Dorothy Durkin

    "The key to great marketing ... is ideas –not technology. While we eagerly gather data from every encounter with the customer, and while the Internet and information technologies give us unprecedented opportunities to gather data, such systems are not all knowing, all seeing, or all powerful. Certainly, they are not as powerful as a good idea." -- Dorothy Durkin, 2001

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