HIGHLIGHTS
- Creative strategist widely respected throughout continuing education for highly effective leadership in:
• Identifying and programming academic markets
• New product and category development, with a major focus on noncredit programs
• Market analytics and research to identify future trends and emerging markets
• Market-based performance evaluations of innovative formats
• Integration of career services, student services and marketing services in a learner relationship management practice
• Customer lifecycle management approach that drives growth, retention and loyalty
• Redefined “student” in the context of ambitions, lifestyle, occupational prospects, prevailing socio-economic conditions and resources
- Facilitated the evolution of the NYU School of Continuing and Professional Studies from a program driven tradition to responsive customer-centric culture
- Skillfully guided the School through 35 years of consistent growth with annual enrollments of more than 70,000 and annual revenues that rose from $3 million to $125 million
- Pioneered the use of sophisticated direct marketing techniques and database technology to inform program development and build new markets
- Highly perceptive trend spotter, recognized for effective use of environmental scanning and sense-making techniques
- Action-oriented leader who quickly and effectively seeks out “willing partners” through agreement, collaboration and alliance building
- Innovative designer of Customer/Learner Relationship Management programs in continuing education
- Earned a national reputation as one of the top marketing strategists in higher education for adult students
- Recipient of the 2007 UCEA Walter S. Bittner Citation for Outstanding Service
- Multiple award winner from the Council for the Advancement and Support of Education (CASE); the John Caples Direct Marketing Award; the University Professional and Continuing Education Association (UPCEA); and the Admissions Marketing Report
- Member of InsideTrack Advisory Board
- Author of “Marketing Continuing Education,” a treatise on integrated marketing in higher education
- Nationally respected authority and speaker on using evidence-based strategies to solve marketing challenges and attract new audiences that create value for learners and stakeholders
PROFESSIONAL HISTORY
NYU School of Continuing and Professional Studies
Associate Dean – Strategic Development (2003 – Present)
- Chief strategist for development and marketing of programming and new product initiatives, with particular oversight of noncredit programs
- Working closely with five successive Deans, developed School leadership in new programs and growth through new market penetration; enhanced quality, retention and profitability
- Successful management of strategic marketing and communications department, including advertising, direct mail, publications, public relations, and web content
- Developed brand to reflect shift from “internally program driven” School to “externally responsive,” customer-centric culture
- Guide business development and expansion into new markets, establishing key strategic alliances and collaborative partnerships
- Employ intelligence gathering and sense-making processes to determine and assess emerging market trends
- Evaluate potential inter-organizational alliances for the possible creation of new products while leveraging existing assets and minimizing demands on scarce financial resources
- Explore alternative approaches for reaching beyond boundaries of existing dominant markets through technology, collaborations and strategic alliances
- Execute learner relationship management programs that drive growth, increase retention and promote student loyalty, while aligning the School’s strategy with the overall University mission
- Establish performance metrics based on new market penetration, retention levels, customer profitability, customer perceptions and satisfaction
Co-Acting Dean (2005-2007)
- Co-acting dean and member of the School’s executive team
- Oversaw of the Noncredit Program area with direct supervision and management of 9 program directors (2005-2009)
- Oversaw and directed initiatives of the Office of Career Development with one director reporting (2005-2009)
- Oversaw and directed student and enrollment services for the noncredit area (Staff of one director and 12 +/- education advisors) (2005-2009)
- Oversaw and guided alumni relations and special events (Staff of three plus clerical)
- Successfully developed and launched the UCEA Executive Leadership Academy (2004-07) in partnership with UCEA (NKA UPCEA)
- Member of the Dean’s search committee
Associate Dean, Strategic Marketing and Communications (1981 – 2003)
- Developed and implemented strategic marketing and planning for the School
- Oversight of ad agency and all direction for advertising campaigns
- Supervised the development, production, and distribution of some six million marketing pieces annually — including 150 separate publications and advertisements in all media
- Directed all public relations activities of the School
- Was responsible for developing and managing a $14 million annual promotional budget
- Directed the School’s call center
- Directed selected special events
- Managed and directed a staff of 22 full-time direct marketing, advertising, publications, and public relations professionals
- Supervised the School’s career and counseling outreach center from 1981 to 1999
Executive Director – Office Of Public Affairs And Student Services (1972 – 1981)
- Directed all public information activities supervising 11 staff assistants who aided in the production of publications, advertising, marketing, budget, publicity and public relations duties
- Developed annual promotional budgets for all departments of the School, controlling more than $2.5 million in operating expenses
- Established promotional activities policies
- Was associate producer for a public TV show on WNYC called “Continuum”
Assistant Director – Public Information and Special Events (1970-1972)
- Edited and produced publications
- Wrote copy for direct mail pieces and general bulletins
- Edited and wrote award-winning quarterly newsletter about new programs and special events series
- Wrote and distributed press releases
- Assisted director with administrative and budgetary matters and in supervising staff
Hill and Wang Publishers, Inc. New York, NY
Editor (1969-1970)
- Handled selected books from manuscripts to finished product with editorial, production and graphic control.
- Organized and wrote final chapters of a book on art auctions.
- Acquired several books
Holt, Rinehart & Winston Inc. (Publishers) New York, NY
Production Editor (1967-1969)
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Involved with the production of 20-30 books per year.
- Issued guidelines to copy editors and had supervisory responsibility for several proofreaders and copy editors
