This report characterizes the current practices in executive education (with emphasis on non-degree programs). The current climate for exec-ed is extremely volatile. Demand has weakened in the aftermath of the 3Q2009 financial downturn. Employer paid Executive Education has been on the chopping block and the tight job market has made it easier for employers to retain workers without additional incentives. While the classic classroom environment is still preferred over other implementations, the sense seems to be that technology and other innovations are needed to make the experience more accessible and timelier. Employers are also applying pressure to win price concessions on the custom executive education programs where they wield more power as a “large buyer” and providers have greater risk exposure in terms of campus facilities and faculty salaries. Longstanding beliefs about Executive Education and Professional Education are undergoing a sea change with more employers seeking either better custom-programs from providers or innovative formats and experiences that add to the creativity and resilience of management teams.
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About Dorothy Durkin
"The key to great marketing ... is ideas –not technology. While we eagerly gather data from every encounter with the customer, and while the Internet and information technologies give us unprecedented opportunities to gather data, such systems are not all knowing, all seeing, or all powerful. Certainly, they are not as powerful as a good idea." -- Dorothy Durkin, 2001
