NEW YORK June 29, 2009 — Marketing Continuing Education revises Durkin’s seminal 2003 edition to reflect today’s changing social and communications landscapes and the new realities of delivering quality adult education courses and programs. The book explains how to build successful communications strategies based on tested principles and best practices, which also use the most-current techniques—from social media and digital advertising to CRM and loyalty programs; all with the aim of gaining and keeping students.
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About Dorothy Durkin
"The key to great marketing ... is ideas –not technology. While we eagerly gather data from every encounter with the customer, and while the Internet and information technologies give us unprecedented opportunities to gather data, such systems are not all knowing, all seeing, or all powerful. Certainly, they are not as powerful as a good idea." -- Dorothy Durkin, 2001
