Monthly Archives: August 2009

NEW YORK June 29, 2009 — Marketing Continuing Education revises Durkin’s seminal 2003 edition to reflect today’s changing social and communications landscapes and the new realities of delivering quality adult education courses and programs. The book explains how to build successful communications strategies based on tested principles and best practices, which also use the most-current techniques—from social media and digital advertising to CRM and loyalty programs; all with the aim of gaining and keeping students.

Click to order or preview the book.

NEW YORK April 3, 2009 — At the 2009 Annual Conference of the University Continuing Education Association (UCEA)—the leading international organization of continuing and adult education institutions—Dorothy Durkin, NYU-SCPS associate dean of strategic development and marketing, led a panel discussion on “Arts and Enterprise: Reframing Creative and Applied Arts Education for the Future.”

Durkin and the other distinguished panelists considered the many aspects of a creative arts education, such as the rise in some arts fields (animation, film, video), popular interest in good design (e.g., Target), baby boomers leaving corporate jobs to pursue a passion (“the encore career”), and why it’s imperative that continuing education reinforce the value of the creative process across all professions. Read Opening Remarks

NEW YORK April 12, 2007—Dorothy A. Durkin, the associate dean for strategic development at New York University’s School of Continuing and Professional Studies, was awarded the University Continuing Education Association’s Walton S. Bittner citation for outstanding service to both NYU-SCPS and UCEA. Durkin was presented the award at UCEA’s annual conference, held this year from April 11 – 14 in Vancouver, British Columbia. Read more