The University Professional Continuing Education Association (UPCEA) plans to pay tribute to its long-time dedicated member and CE marketing guru, Dorothy Durkin, at its upcoming marketing seminar in Las Vegas next week.
According to Kandace Gilligan, a full page will be dedicated to Durkin in the event’s programme, with a tribute slideshow that will run prior to each of the general sessions. There will also be a trivia slide about Dorothy as part of the slideshow.
To learn about the marketing seminar, click http://www.regonline.com/Register/Checkin.aspx?EventID=994949.
To learn more about UPCEA, visi www.upcea.edu.
Follow @UPCEA, @UPCEAMKTG, and @SCPSRESEARCH on Twitter for real time reporting of this event from Vegas.
No one could have captured the essence of Dorothy Durkin and her life’s work in continuing education and NYU-SCPS. Julie memorialized and immortalized her former boss of 26 years (and friend for 35) in her speech at Dorothy’s memorial. She starts off with a simple narrative:
Paulo Coelho in the Alchemist tells us – “God has prepared a path for everyone to follow. You just have to read the omens that he left for you.” Frank Baum simply stated— “follow the yellow brick road.” Both offer good advice; Dorothy taught me to do both. Read more…
Remembering Dorothy Julie Cruz's Way
More than 150 friends, family, and colleagues gathered Monday evening at the New York University Kimmel Center to commemorate Associate Dean Dorothy Durkin’s life and work. Chancellor Emeritus Harvey Stedman who has been one of Dorothy’s closest and dearest friends for more than 30 years moderated the event. Harvey, along with NYU Provost David McLaughlin and three former NYU-SCPS deans whom Dorothy had served under were among the guest speakers: Ann Marcus (1976-1981), David Finney (2000-2005) and Robert Lapiner (2006-2011).
While the NYU and SCPS community honored her tireless commitment to the institution and her contributions to the field of continuing education, her family and friends shared the creative, loving, and compassionate persona that defined her outside of her work.
Members of her staff at the Office of Strategic Development arranged for a production of a video montage of photos and sound bites that summed up how Dorothy’s spirit and the legacy she leaves behind will continue on.
For a list of all guest speakers, click on the Dorothy Durkin Memorial Program
You are invited to attend a memorial for Dorothy Durkin hosted by New York University’s School of Continuing and Professional Studies.
Date: Monday, September 26, 2011
Time: 5:30 to 7:30 p.m.
Place: NYU Kimmel Center, Rosenthal Pavilion, 10th Floor
Address: 60 Washington Square South, New York, NY 10012
RSVP BY SEPT. 22: firstname.lastname@example.org
Washington Square Hotel: 103 Waverly Place, Greenwich Village, NY 10011 New York; (800) 222-0418 For Reservations
Club Quarters Manhattan Locations: Midtown, Rockefeller Center, Wall Street, and the World Trade Center
For Reservations: 212-575-0006 and mention NYU as your affiliation to receive the member discounted rate
Or Visit: www.clubquarters.com and enter NYU as the password to reserve online.
For more information, please call Briseida Lopez at 212-998-7076
It is with deep regret that we announce the passing of a dear beloved friend, colleague, and esteemed professional in the realm of marketing continuing education, Dorothy Angela Durkin.
Dorothy died Monday evening, August 15, of cardiac arrest. At this time, the family requests that their privacy be respected as they grieve for their loss. Any questions should be directed to her assistant, Bri Lopez, email@example.com or 212-998-7076.
As a tribute to her life and the 41 years of service to NYU School of Continuing and Professional Studies, and to the field of marketing continuing education, we are sharing this photographic video.
(Best viewed in full screen mode)
Please feel free to comment or share thoughts of comfort for her family.
Rebecca MB. Pearson,
Dorothy Durkin’s Webmaster
NYU SCPS, Office of Strategic Development
“The key to great marketing … is ideas –not technology. While we eagerly gather data from every encounter with the customer, and while the Internet and information technologies give us unprecedented opportunities to gather data, such systems are not all knowing, all seeing, or all powerful. Certainly, they are not as powerful as a good idea.” — Dorothy Durkin, 2001
Things have changed all around us. Our confidence, our assumptions, our resources have been shaken. What adjustments should we make?
Preview the Slide Presentation:
This report characterizes the current practices in executive education (with emphasis on non-degree programs). The current climate for exec-ed is extremely volatile. Demand has weakened in the aftermath of the 3Q2009 financial downturn. Employer paid Executive Education has been on the chopping block and the tight job market has made it easier for employers to retain workers without additional incentives. While the classic classroom environment is still preferred over other implementations, the sense seems to be that technology and other innovations are needed to make the experience more accessible and timelier. Employers are also applying pressure to win price concessions on the custom executive education programs where they wield more power as a “large buyer” and providers have greater risk exposure in terms of campus facilities and faculty salaries. Longstanding beliefs about Executive Education and Professional Education are undergoing a sea change with more employers seeking either better custom-programs from providers or innovative formats and experiences that add to the creativity and resilience of management teams.
Download the full white paper in PDF